In this tutorial, Indie, publisher of over 2500 posts on Substack over the past 4 years, teaches you how to create native video posts hosted on Substack. The goal is to help you master the tool & leverage the power of the Substack mobile app and referral network, using videos (which are also indexable web pages with search engines).
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Key steps include customizing thumbnails (either via upload, AI, or frame selection) and leveraging auto-generated transcripts/clips, or generating your own captioned clips using the AI-generated transcript.
The tutorial emphasizes:
Uploading videos (no clear duration limits)
Adding titles/subtitles and custom thumbnails (manual/AI options)
Formatting companion blog content (headers, links, embeds)
Critical settings: Audience selection ("Everyone" vs paid), comment permissions, and podcast/RSS inclusion
Referral link integration (e.g., Restream, Rumble)
Scheduling pitfalls (default 24-hr delay adjustment)
Critical settings are also covered:
setting audience access to "Everyone"
configuring RSS feeds for podcasts
assigning tags/categories
optimizing SEO via editable post URLs (slugs)
The video post emails subscribers with a preview, hosts content ad-free, and creates shareable social media assets.
The goal: maximize Substack’s tools for discoverable, multi-platform content.
More Tech Tips:
Hi! I’m Indie. I champion corporate-free independent media which challenges the narratives that cable & broadcast media push on behalf of advertisers.
Founder,
Publisher, Indie Media Today & INN Newsletter by Indie News Network
Producer, co-host & livestream engineer of multiple shows
Founder, the Indie Media Awards
Fiercely independent politically, anti-duopoly (or corporate UniParty).
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